I saw Meta's real plan on my run today.
Henry Kim ·
Ever wonder why you can't leave Facebook and Instagram? Because your time and your friends are melted into them. People even search trends there now. Deleting your account means deleting the record of your relationships. So you stay. A few days ago I set up Muse, and I noticed something. The memory. How efficiently, how flexibly they rebuilt it. Meta understood the chronic disease of chatbots exactly. The one where it pretends not to know today what you told it yesterday. The fatigue of explaining who you are and what you do every time you open a new chat. They did major surgery. Memory accumulates, continues, organizes itself. For two days, there was a massive data migration. My records, my context, moving into Muse. Like moving house. Watching years of conversations and files move into a new home, I thought: this isn't a chatbot. This is my external hard drive. And on my run today, it hit me. Ah. Now they just need to attach the device. My question used to be: "Why would I even wear glasses?" There's already a camera. There's already AI. What more do glasses do? Now it's the opposite. There's no reason not to. All my data is already in my Muse. Just attach the glasses, no extra setup. And those glasses become a source feeding my information back in. What I see, what I hear, where I go — stacking into memory in real time. Glasses with memory and glasses without it are completely different objects. One is an assistant. The other is a toy. That's why they gave away the best AI for free. The opening move. They were building the reason to wear the glasses in advance. Meta's playbook has always been the same. Give it away free, own the layer. Facebook gave away social for free. Now Muse is taking personal context for free. Next is physical. Who holds your memory decides the interface of the next ten years. Free isn't free. Free is an invitation. If your memories have already moved over, when do you start wearing the glasses?